Behind the Screens, Hollywood Goes Hypercommercial · 2000
Behind the Screens, Hollywood Goes Hypercommercial (2000) is a Documentary film, starring Jeremy Pikser, Mark Crispin Miller, Robert McChesney.
Documentary
Overview
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Cast
Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas
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What is "Behind the Screens, Hollywood Goes Hypercommercial" about?
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
When was "Behind the Screens, Hollywood Goes Hypercommercial" released?
Behind the Screens, Hollywood Goes Hypercommercial was released in 2000.
Who stars in "Behind the Screens, Hollywood Goes Hypercommercial"?
The cast includes Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas.
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