Adicolor Yellow (2006)

Overview

Yellow or Adicolor Yellow is a 2006 futuristic short film by director Neill Blomkamp, written by Terri Tatchell and Blomkamp. It was produced at the request of sportswear maker Adidas as a part of its "Adicolor" viral ads campaign, in which advertising agency Idealogue gathered seven directors, assigning a different color to each of them, and asked them to produce a feature based on their emotional and creative response to the given color, later to be distributed in the form of podcasts. The four-minute film, shot by Trent Opaloch in Blomkamp's usual handheld camera mockumentary style, deals with an Israeli robotic globe-trotter gone rogue.

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Frequently asked

What is "Adicolor Yellow" about?

Yellow or Adicolor Yellow is a 2006 futuristic short film by director Neill Blomkamp, written by Terri Tatchell and Blomkamp. It was produced at the request of sportswear maker Adidas as a part of its "Adicolor" viral ads campaign, in which advertising agency Idealogue gathered seven directors, assigning a different color to each of them, and asked them to produce a feature based on their emotional and creative response to the given color, later to be distributed in the form of podcasts. The four-minute film, shot by Trent Opaloch in Blomkamp's usual handheld camera mockumentary style, deals with an Israeli robotic globe-trotter gone rogue.