Overview
Like We Care was an MTV news program in the early 1990s that was geared towards high school students. Through research using focus groups MTV found that a narrator reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the target audience. The theme song was performed by Pop's Cool Love.
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What is "Like We Care" about?
Like We Care was an MTV news program in the early 1990s that was geared towards high school students. Through research using focus groups MTV found that a narrator reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the target audience. The theme song was performed by Pop's Cool Love.